About Us

Who Are We?

Wear Impact Matters, the flagship apparel brand of the Big Effort Foundation, stands as a catalyst for change and a symbol of commitment to significant endeavors. As an integral part of our mission, Wear Impact Matters extends its support to events like the Big Effort Swim, Canada's longest open water swim, fostering a community dedicated to pushing boundaries and embracing the power of perseverance.

Through our distinctive apparel line, we aim to embody the spirit of those who embrace challenges head-on, encapsulating the resilience and determination it takes to navigate the open waters. Every garment sold is not just a piece of clothing, but a statement of support for those striving for greatness, amplifying the cause of impactful events like the Big Effort Swim.

Join us in wearing your impact and championing the ethos of determination and achievement. Wear Impact Matters—where every purchase fuels the spirit of the Big Effort Foundation and propels the momentum of extraordinary endeavors like Canada's longest open water swim.

Flagship Event

Big Effort Swim

The Big Effort Swim held its inaugural open-water endurance event held at Christina Lake in the Kootenay Boundary Region of British Columbia, Canada in August 2022. Organized by a volunteer-led roster of passionate athletes whose goal is to bring together nature, community, charity, and fun, together The Big Effort Foundation raised over $40,000+ for charity. 

Dive into a monumental aquatic challenge at the Big Effort Swim, Canada's longest open water swim hosted at the breathtaking Christina Lake! This remarkable event is not just about conquering the waters; it's about making waves of impact for the greater good.

Swimmers from far and wide gather for this incredible feat, embarking on a journey across the vast expanse of Christina Lake's crystal-clear waters. But it's not just a test of endurance; it's a testament to the community's commitment to causes that matter. The Big Effort Swim proudly fundraises for the Christina Lake Stewardship Society, dedicated to preserving the lake's natural beauty, the Christina Lake Fire Fighting Society, ensuring the safety and protection of our communities, and the Grand Forks Boundary Hospital, supporting healthcare excellence.

By participating or supporting this epic swim, you're not only pushing your limits but also contributing to vital causes that safeguard the environment, enhance community safety, and bolster healthcare services for our region.

Join us in this aquatic odyssey, where each stroke propels us towards a brighter, safer, and healthier future for Christina Lake and the entire community. The Big Effort Swim—a transformative experience that ripples with impact and solidarity.

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Winter Event

Big Effort Chill

Dive into the New Year with a splash at the inaugural 'Big Effort Chill,' a thrilling polar plunge event set amidst the stunning backdrop of Christina Lake! Join us as we ring in the New Year with an exhilarating plunge into the crisp, invigorating waters of Christina Lake—all for a fantastic cause.

Hosted in support of the Christina Lake Stewardship Society, this icy adventure aims to raise funds and awareness for the conservation and preservation of this pristine natural treasure. Brace yourself for an unforgettable experience as thrill-seekers, adventurers, and community members come together for a daring dip that's both heartwarming and impactful.

As you take the plunge into the chilly waters, you'll be joining a community of passionate individuals committed to preserving the beauty and ecological balance of Christina Lake. Embrace the exhilaration, feel the rush of adrenaline, and make a splash for a cause that matters.

Join us on this invigorating journey into the New Year, where every plunge signifies a step towards safeguarding the natural wonders we cherish. The Big Effort Chill—a celebration of bravery, community, and environmental stewardship at the picturesque Christina Lake.

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Who we support


The Big Effort foundation focuses on improving and promoting Mental, Physical, Environmental, and Community Health. In doing so we always support the local communities in which the our events take place. So far we have supported SPG50, Breast Cancer Canada, Mamas for Mamas, Christina Lake Stewardship Society (CLSS), Christina Lake Arts and Artisans Society(CLAAS), Christina Lake Fire Fighting Society and the Kootenay Boundary Regional Hospital Foundation (RKBH); Oncology Unity in Grand Forks with over $40,000 in donations!

The Future

Moving into its second year with great anticipation and budding popularity, TheBig Effort Swim is poised for another breakout year. We’re planning more events, like theBig Effort Chill– a community-led polar plunge in Christina Lake held January 2023. But that’s not all, we’re going global and nation-wide. The future of the Big Effort Foundation is bright and hope to have you with us as we inspire, organize, and fundraise for the causes and communities closest to us.